Harley’s "Military Appreciation Month" Features Hot Babe, Bikes

Sex sells everything from racing leathers to engine gaskets, but Harley-Davidson’s new “American Bombshell” ads– featuring a retro-riffic Marisa Miller– draws attention to Harley’s first-ever “Military Appreciation Month.”

Miller’s leggy blondness makes it easy to forget that U.S. soldiers rode Harleys during the Mexican Expedition in 1916, and a special website (www.h-d.com/thankyou) offers 14 postcards that can be emailed to active or retired military personnel, most of which incorporate Ms. Miller in a variety of pinup-style poses. Active military and veterans can also enter to win a Harley of their choice which will be personally delivered by the bombshell herself, and a promotion with Maxim magazine offers more content including downloadable wallpapers.

Slightly less self-serving than Harley’s previous collaboration with Ms. Miller (which hyped the V-Rod Muscle), this marketing promotion centers around a good cause while, incidentally, also highlighting their old school bikes. Especially given the dour state of business these days, can anybody blame them?

Related:

• Moto Poll: Are Hot Babes Good for Harley Advertising?
• Looming Job Cuts and Outsourcing Thicken Dark Clouds Over Harley-Davidson
• Industry Shock: Harley-Davidson to Discontinue Buell, Divest MV Agusta
• Will This Year’s Harley-Davidson York Open House be its Last?

Photo © Harley-Davidson; click to enlarge

Harley’s “Military Appreciation Month” Features Hot Babe, Bikes originally appeared on About.com Motorcycles on Tuesday, November 3rd, 2009 at 13:18:53.

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