J.D. Power: Motorcycle Buyers are Happier Than Ever

Motorcycle manufacturers are trying harder than ever to please customers according to J.D. Powers, and the result is higher quality bikes and happier owners. “The result of this increased competition is that the quality and performance of bikes is at an all-time high,” Powers’ Todd Markusic explains, “and dealers are paying much more attention to their customers’ sales and service experiences.”

The survey reports that average problems per 100 vehicles is down 26 to 126, and each of the study’s five criteria– product, quality, cost of ownership, sales, and service– have improved, with sales and service showing the biggest improvements.

The study is in its twelfth year, and fielded responses from nearly 8,000 owners between August and October 2009, focusing on 2009 model year bikes.

Source: J.D. Power and Associates

Related:

• Arai Takes Top Spot in J.D. Power Helmet Study

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J.D. Power: Motorcycle Buyers are Happier Than Ever originally appeared on About.com Motorcycles on Thursday, December 17th, 2009 at 12:03:12.

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